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RETAIL CLIENT QUESTIONNAIRE
Campany Name:
*
DBA:
Website URL:
Point Of Contact:
*
Email Address:
*
Does your company have internal discussions about engaging in a loyalty program?
Yes
No
On a scale of 1 (none) to 10 (very high), how would you rate your overall interest in customer loyalty?
1
2
3
4
5
6
7
8
9
10
Number of locations?
What POS are you currently using?
Is POS uniform throughout all locations?
Yes
No
Are all of the store locations in one geographic territory? If not, please list the outlaying regions.
Do you issue co-branded or private label cards?
Co-Branded
Private
How many promotions do you run in a given month?
1
2
3
4
5
6
7
8
9
10
What is your current customer service model?
Would you be interested in a points based program or cash back?
Points-Based
Cash Back
Would redemption be in-store or from an outside fulfillment partner catalog? Or both?
In-store
Outside Fulfillment
Both
Do you currently scan?
Yes
No
Do you currently use a price book?
Yes
No
Are you affiliated with external businesses (parent company)?
Yes
No
Are you interested in ACH capabilities for the loyalty program?
Yes
No
Do you currently have a discount program in place?
Yes
No
Would you be interested in running a pilot program?
Yes
No
What would be your targeted launch date for launching a loyalty program?
Do you currently work with a marketing company or have an in-house dedicated marketing individual or team?
Marketing Company
In House
Would you be interested in other services VCMG provides such as Coalition or Loyalty Consulting?
Yes
No
Questions or Comments:
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